![]() As they continue their expansion, whatever stores that would be covered, we certainly want to sign up for that.” Instacart “We’re happy to expand wherever Instacart goes. has gotten positive response to Instacart, Van Helden said. … As long as we think there’s a demand, and as long as we think there are a few folks who might want to do this as a gig, we feel pretty comfortable jumping in.” “When we see demand in an area, we can jump on it pretty quickly because we have established partnerships with many regional and national partners already. Twersky said customer requests play a big role in where Instacart grows. It wouldn’t be cost effective for shoppers to make such long runs. Inland residents won’t be able to buy from Gelson’s Markets or Whole Foods because the closest stores to Riverside and San Bernardino are in Orange County or the Coachella Valley. Instacart gives customers the chance to buy from stores that are outside of their neighborhoods within limits, Twersky said. They buy a little bit more on Instacart, because it’s a pretty simple, friction-free experience.” Their purchasing habits don’t dramatically differ. “We find that people buy their normal products. He said in a phone interview the service is also popular among moms with multiple kids. Instacart’s most frequent customers “skew a little bit younger, toward the millennial types,” according to Twersky. or Whole Foods or Gelson’s vetted it and put it out in the store front, and then our shopper picked the best one.” Sean Twersky, Instacart’s senior regional director, said that “when the produce hits your door, it’s been vetted twice.” “We bring the best replication of our in-store experience online by providing a full complement of items that we would sell at a regular store, and we do it at exactly the same prices that we would charge in a store. Van Helden said stores don’t make special accommodations for personal shoppers but through Instacart give customers “a virtual Stater Bros. ![]() To qualify for the job, personal shoppers must “love grocery shopping, have a smartphone and have reliable transportation,” according to the Instacart website. The fee is $5.99 for orders larger than $35. Then a “personal shopper” picks up the order, selects the items and makes the delivery.
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